Manchester United’s 2024–25 season has been one of the most turbulent in recent memory. A poor start for Erik ten Hag’s men saw them sat 14th in Premier League with just three wins from their opening nine matches. While being only seven points off top four, this was not good enough for the United Board, and ETH was sacked in October. Under the stewardship of Ruben Amorim from November onwards, the club finished a dismal 15th in the League, marking their lowest position in the modern era.
Despite an exciting victory on penalties over Arsenal in the FA Cup and reaching the Europa League final, where they suffered a defeat to Tottenham Hotspur, the season was largely characterised by inconsistency, off-field distractions, and a lack of clear direction.
Season Review: A Campaign to Forget
“The storm will come”
Amorim’s reign began with optimism following his appointment on 1st November, drawing with Ipswich and wins against Bodo/Glimt and Everton. However, Amorim warned fans the storm will come, following the Everton victory and like prophecy the storm came shortly after against Arsenal. This was the early signs of trouble emerging. A 3–1 home defeat to Brighton in January prompted Amorim to label his squad as “probably the worst in the history of the club.” The team endured a record-equalling run of eight league games without a win and suffered nine home defeats, matching a club record.
They concluded the league campaign with just 42 points, dangerously close to the relegation zone. The only saving grace was that the bottom three who were ultimately relegated were somehow worse than United. Even with their talisman Bruno creating 91 chances this season and topping the leader board in chance creation, United could only muster 44 goals this season whilst conceding 54.
In Europe, the Red Devils went on an unbeaten run to reach the Europa League final. They faced Tottenham Hotspur with the winner guaranteed to play Champions League Football next season. Armed with players with experience winning European trophies and performing under pressure in finals, United should have had the upper hand.
However, a freak own goal by Luke Shaw saw United lose despite being the better team for the majority of the game. With a total of 16 shots and six on target compared to Spurs three and one respectively, the final highlights further United’s lack of firepower and goal scoring threat in the final third.
Tactical Missteps and Underperformance
Amorim’s tactical approach failed to resonate with the squad. The high-pressing, possession-based system left the defence exposed and the attack ineffective. Striker Rasmus Højlund, who was expected to lead the line, managed only 10 goals in 52 appearances and endured a 16-game Premier League goal drought . Reports suggest that United are considering a swap deal involving Højlund and Napoli’s Victor Osimhen to address their attacking deficiencies.
Midfield issues were compounded by the sale of Scott McTominay to Napoli for £25 million. A necessary sale due to PSR rules and Uniteds continued financial issues. Unfortunately, McTominay thrived in Italy, playing a pivotal role in Napoli’s Serie A triumph and earning the league’s MVP award, highlighting United’s questionable decision-making in player evaluations.
Strategic Overhaul: Recruitment and Youth Development
To reverse their fortunes, United must undertake a comprehensive strategic overhaul. This includes appointing a competent sporting director to oversee recruitment and squad planning. The club’s recent transfer dealings have been inconsistent, with significant investments yielding minimal returns.
Financial constraints due to missing out on Champions League will mean United may have to opt for their second or third options, and sales will be necessary. The £62.5m signing of Matheus Cunha will be paid in the three instalments of £20.85m, leaving £79.15m of the rumoured £100m transfer kitty available to Amorim. Sales of Rashford, Antony, and Sancho could amass funds of around £95m, while the rumoured sale of Garnacho could add another £50/60m.
Emphasising youth development could provide a sustainable path forward. Promising talents like Jim Thwaites, a midfielder likened to Thiago Alcântara for his set-piece prowess and versatility , and Bendito Mantato, who scored a dramatic winner in the FA Youth Cup quarterfinals, represent the future. Jack Moorhouse, another academy product, has also shown potential, earning a nomination for the Premier League 2 Player of the Month award in December. Tyler Fredricson and Harry Amass have looked competent in defence when called upon by the manager. Whilst Chido Obi scored his first senior goals for United since his move from the Arsenal academy, which gives an option off the bench as cover for a proven goal scorer.
Financial Implications of Missing the Champions League
Failing to qualify for the Champions League has had significant financial repercussions. The club reported a £6.9 million operating loss for the first quarter of the 2024–25 financial year, attributed to a 20.4% drop in broadcasting revenue and decreased commercial income. Additionally, their kit deal with Adidas includes a £10 million deduction for each season without Champions League football.
These financial constraints may influence transfer strategies and player retention. Captain Bruno Fernandes is reportedly considering a lucrative offer from Saudi Arabian club Al Hilal, which could provide funds for reinvestment but also signify a loss of leadership on the pitch.
Conclusion: Navigating the Path Forward
Manchester United stands at a critical juncture. To reclaim their status among Europe’s elite, the club must implement a coherent strategy encompassing tactical clarity, astute recruitment, and a commitment to nurturing young talent. Financial prudence and careful planning are essential, especially in light of the significant investment required for the new stadium.
The road to recovery will be arduous, but with decisive leadership and a unified vision, Manchester United can aspire to return to the pinnacle of European football.
